Autumn 2025 arrives with a clear focus on the natural, the sensory, and the conscious. In an increasingly fast-paced world, beauty slows down: routines are simplified, ingredients are chosen with more intention, and textures aim to reconnect with the skin, not just cover it up. These are the key trends that will define the season, based on what we're already seeing on social media, in stores, and in the beauty bags of those in the know.
🍒 1. Cherry Chic: the aesthetic that doesn't go unnoticed
Romantic, fun, and full of character. Cherry chic continues to be a major trend, blending bold reds, feminine details (like bows and glossy lips), and nostalgic touches. This trend extends beyond makeup, reaching skincare with products that not only work but also look beautiful, natural, and luxurious .
💧 2. Natural glow: fewer layers, more real skin
Dewy, radiant skin remains the key trend. The goal is to achieve that "healthy glow" effect with formulas that deeply hydrate without feeling heavy. Ingredients like plant-based hyaluronic acid , inulin , and antioxidant oils (such as cherry, olive, or jojoba) are becoming favorites for effortlessly achieving a healthy glow.
🌿 3. Mindful and gentle skincare: less is more
After years of using harsh ingredients, many skin types are crying out for a break. That's why this season, purposeful skincare is gaining prominence , focusing on strengthening the skin barrier and using effective yet gentle ingredients, such as bakuchiol , natural vitamin C , and botanical extracts rich in polyphenols. The key: visible results without irritation .
🧖♀️ 4. Short but powerful routines
Seven-step routines are a thing of the past. Now, three- to four-step routines are the way to go , including a good gentle cleanser (like our Gentle Cherry Gel), an active serum like the Ideal-Age Cherry Serum , and a nourishing cream like Velvet Cherry Cream . All with natural formulas, pleasant textures, and real results.