Serum antiedad be cherry

What is serum and what is it for?

The serum is a cosmetic product that is usually very rich in active ingredients in its formula. Even superior to creams. It usually has a light texture, to facilitate penetration into the skin, intensely hydrating it. Nowadays, we seek to use products that are easy to use, fast and as effective as possible. If so, the serum is the ideal product for you. It is applied in seconds, it is very rich in active ingredients, very effective and powerful for your skin, and in a few seconds you will be ready to continue with your day.

What is the serum for?

The main use of the serum is to offer deep hydration to the skin, and nourish it with its active ingredients. The main benefit is to combat premature skin aging. Depending on the type of serum, it may have one use or another. For example, our Ideal-Age Cherry Serum is rich in active ingredients that promote the skin's barrier effect, and rejuvenates its appearance. It has the following effects:
  • Provides hydration and elasticity to the skin thanks to hyaluronic acid and inulin.
  • Prevents premature aging of the skin thanks to the antioxidants provided by cherry and pomegranate extract.
  • Firms the skin and prevents the dreaded sagging with the use of orchid stem cells, which stimulates and improves communication between skin stem cells and fibroblasts, with a global rejuvenating effect.

When should the serum be used?

The ideal order to apply the serum is after cleansing your face, and before putting any other moisturizing product, such as cream, on your skin. Because? Because the skin, after cleansing, is ready to absorb all the concentrated nutrients and active ingredients that make up the product. If we apply it after the cream, the skin has already received hydration and will be more saturated, so it will not absorb all the nutrients that this product provides. The serum can be applied both day and night. In the case of applying during the day, the best time is in the morning, after cleansing the skin of the impurities that we release while we sleep. If you apply it at night, you should still do it with clean skin. By applying the serum at night, and the skin is at rest, the properties of the product can be absorbed more easily.

How many times a week do you apply the serum?

The ideal is to apply it twice a day, in the morning and at night. Unless the product instructions indicate otherwise, for example, there are some products that are formulated to be applied at night. In the case of our serum, you can use it without problem twice a day, in the morning and at night. If you could not or would not like to apply it twice a day, we recommend doing it overnight.

How should a serum be applied?

No matter how powerful and active the serum is, if we do not apply it correctly, it will be less effective. A daily facial care routine is not magic. If good habits are not created, you will not notice much difference when applying the products. To correctly apply the product, and achieve the best results, we advise you to apply it in the following way.
  • If the applicator is a dropper, like our Ideal-age Cherry serum, the ideal is to apply 3 or 4 drops of product directly to the face. In reality, the amount will depend on the condition of your skin and its needs.
  • Remember, you only need enough to cover your face and neck with a light film.
  • Avoid pulling the skin or rubbing the serum too much, as this can cause irritation and poor absorption of the product.
  • Use your fingertips to gently apply the product to your face, patting it, smoothing the skin.
  • Another possible application is to apply a sufficient amount of product to the palm of your hand and rub to activate the serum. Then lightly press your palms on the skin of your face and neck. You can also pat, using outward and upward movements, to fully apply the product.
  • To apply another product next, such as eye contour, or cream, wait a minute for the serum to be completely absorbed and take effect.

What is better, a cream or a serum?

There is no need to choose between the application of one product or the other. They can be complementary, depending on the desired effect and your skin type. For example, our Velvet Cherry Cream facial cream and our Ideal-age Cherry serum are super compatible, and we recommend using them together. Depending on the maturity of your skin, do it only at night if it is younger and morning and night if it is more mature and needs more hydration.
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